Cookie Policy
1. Who We Are and How to Contact Us
linktwos.com is operated by PHM Ltd, registered in England and Wales (company number 16960300), with registered office at Oakwood, Hook Heath Road, Woking, England, GU22 0LE.
For any queries about this Cookie Policy or our use of cookies, please contact us at: d4price@outlook.com.
2. What This Policy Covers
This Cookie Policy explains what cookies are, which cookies linktwos.com uses, why we use them, how long they last, and how you can control or remove them. It supplements our Privacy Policy, which contains additional information about how we process your personal data more generally.
3. What Are Cookies?
Cookies are small text files that a website places on your device (computer, smartphone, tablet, or other internet-enabled device) when you visit it. Cookies are widely used to make websites function correctly, to work more efficiently, and to provide information to website operators.
Cookies may be:
- First-party cookies: set by the website you are visiting (in this case, linktwos.com).
- Third-party cookies: set by a domain other than the website you are visiting (in this case, by Google, via our use of Google Analytics 4).
Cookies may also be:
- Session cookies: temporary cookies that are deleted when you close your browser.
- Persistent cookies: cookies that remain on your device for a set period or until you delete them.
4. The Legal Framework
The use of cookies in the UK is governed by Regulation 6 of the Privacy and Electronic Communications Regulations 2003 ("PECR"), which implements the EU ePrivacy Directive into UK law and was retained following the UK's departure from the EU.
Under PECR, we may only store a cookie (or similar technology) on your device if:
- it is strictly necessary for a service you have explicitly requested (in which case no consent is required); or
- you have given your prior, informed consent.
Analytics cookies — including the Google Analytics _ga cookie — are not strictly necessary. We are therefore required to obtain your consent before placing them on your device. We request this consent through our cookie consent mechanism when you first visit the Website.
5. Cookies We Use
5.1 Strictly Necessary Cookies
Strictly necessary cookies are essential to the operation of the Website and cannot be switched off. They are set in response to actions you take, such as requesting a service. These cookies do not require your consent under PECR.
At present, linktwos.com does not set any strictly necessary first-party cookies beyond any that may be set automatically by the browser session itself.
5.2 Analytics Cookies (Consent Required)
These cookies are set only after you have given your consent. They allow us to measure and understand how visitors use the Website so that we can improve it. They are set by Google LLC through our use of Google Analytics 4.
| Cookie name | Set by | Purpose | Duration |
|---|---|---|---|
_ga |
Google LLC (google-analytics.com) | Stores a randomly generated client identifier used to distinguish unique visitors and recognise returning visitors. Does not contain any directly identifying information. | ~2 years from placement (or until deleted by you) |
_ga_[MEASUREMENT_ID] |
Google LLC (google-analytics.com) | Used by GA4 to persist session state for a specific Google Analytics 4 property. Contains an anonymised session identifier and session count. | ~2 years from placement (or until deleted by you) |
What these cookies collect in practice:
When analytics cookies are active, Google Analytics 4 automatically collects the following categories of data through your browser:
- Device and browser information: browser type and version, operating system, device type, screen resolution, browser language
- Approximate location: country, region, and city, derived from your IP address (your full IP address is not stored by Google after geo-lookup)
- Traffic source: the URL that referred you to the Website, search engine used, and any campaign parameters present in the URL (e.g., utm_source, utm_medium)
- Page interaction data: every page you load (URL and page title), scroll depth (event fires at approximately 90% scroll), outbound link clicks, file download clicks, form start and form submit events (event names only — form field values are not captured), and session duration and engagement metrics
- Session identifiers: session start and first-visit events
What these cookies do not collect:
- Your name, email address, or any other form field values you enter on the Website
- Precise GPS location data
- Payment or financial information
5.3 Cookies Set by Third-Party Services
If we add further third-party services to the Website in future (for example, embedded video players, social sharing buttons, or advertising networks), those services may set additional third-party cookies on your device. We will update this Cookie Policy before implementing any such service.
6. How We Obtain Your Consent
Under PECR, analytics cookies may only be placed on your device after you have given your prior, informed consent. We obtain that consent by presenting a cookie consent notice when you first visit the Website.
The consent notice clearly identifies that we use analytics cookies, briefly describes what they do, links to this Cookie Policy for full details, and gives you a genuine choice to accept or decline. Accepting analytics cookies is not a condition of using the Website — you may decline without any loss of access or functionality.
Your consent is valid only where it is: freely given; specific to analytics cookies; based on clear information provided before you consent; and expressed through a clear affirmative action. We do not use pre-ticked boxes or any other design that nudges you towards acceptance.
We keep a record of your consent — including the date it was given and the version of the notice presented — so that we can demonstrate compliance with PECR and UK GDPR. That record does not include the contents of your browsing session beyond what is strictly necessary for this purpose.
7. How to Manage and Delete Cookies
You can control and withdraw your consent for cookies at any time using any of the following methods:
7.1 Cookie Preference Centre (our Website)
— clicking this will re-open the consent banner so you can withdraw your consent for analytics cookies. If you withdraw consent, we will stop loading Google Analytics 4 on subsequent page loads (existing cookies already on your device will become inactive but will not be automatically deleted until they expire — see Section 7.2 below).
7.2 Browser Settings
All major browsers allow you to view, delete, and block cookies through their settings. Deleting the _ga and _ga_[MEASUREMENT_ID] cookies from your browser storage will remove your analytics identifier immediately. Instructions for common browsers:
- Google Chrome: Settings → Privacy and security → Cookies and other site data → See all cookies and site data
- Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data → Manage Data
- Safari: Preferences → Privacy → Manage Website Data
- Microsoft Edge: Settings → Cookies and site permissions → Cookies and data stored → See all cookies and site data
- Opera: Settings → Advanced → Privacy & security → Content settings → Cookies
Note that deleting cookies does not prevent them from being placed again on your next visit unless you also block them. Some Website functionality may be affected if you block all cookies.
7.3 Google Analytics Opt-out Browser Add-on
Google provides a free browser extension that prevents the Google Analytics JavaScript tag (gtag.js) from sharing information about your visit with Google Analytics. You can download and install it from:
https://tools.google.com/dlpage/gaoptout
This add-on is available for Google Chrome, Mozilla Firefox, Apple Safari, Microsoft Edge, and Opera.
7.4 Google Account Settings
If you are signed in to a Google account, you can manage Google's use of your data across its services (including how it uses analytics data associated with your account) at:
https://myaccount.google.com/data-and-privacy
8. Google's Privacy Policy
Data processed by Google through Google Analytics 4 is subject to Google's own privacy policy, available at:
https://policies.google.com/privacy
Google's data retention and deletion practices for GA4 are described at:
https://support.google.com/analytics/answer/7667196
9. International Transfers
By accepting analytics cookies, your data may be transferred to and processed in the United States by Google LLC. Such transfers are made subject to appropriate safeguards as described in our Privacy Policy, Section 8.
10. Do Not Track
Some browsers include a "Do Not Track" ("DNT") feature that signals to websites that you do not want to be tracked. There is currently no universally accepted technical standard for DNT signals. Our Website does not currently alter its cookie behaviour in response to DNT signals. You should use the opt-out mechanisms described in Section 7 to control analytics data collection.
11. Changes to This Cookie Policy
We may update this Cookie Policy from time to time, for example if we add or remove cookies or change the services we use. We will update the "Last updated" date at the top of this page when we do so. Where a change materially affects how we use cookies, we will re-present the consent notice to you on your next visit.
12. Further Information and Complaints
For more information about how we process your personal data, please see our Privacy Policy.
If you have concerns about our use of cookies that we have not been able to resolve, you have the right to complain to the Information Commissioner's Office (ICO):
Website: https://ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113
The ICO's guidance on cookies is available at: https://ico.org.uk/for-organisations/guide-to-pecr/cookies-and-similar-technologies/